Srinithyaa: “BFAD ALUMNAI”Weaving a Greener Future

Srinithyaa: “BFAD ALUMNAI”Weaving a Greener Future, Thread by ThreadAchievements – CITI TEXTILE SUSTANIABILITY AWARD 2025 at BHARAT TEX 2025 from honourable textile Minister Sri Pabitra Margherita & Textile Commissioner From the design halls of Axis Institute of Fashion Technology in Kanpur, meet Srinithyaa, a Young Entrepreneur “MALEEMA” name now resonating with innovation and sustainability.

This talented alumna of the Bachelor of Fashion and Apparel Design (BFAD) program is driven by a strong mix of passion and purpose, aiming to create more than just beautiful garments Srinithyaa’s career started with a love for Indian textiles and storytelling through fashion.

Her path took her to Bollywood, where two years as a Fashion stylist immersed her in the fast-paced, demanding world of celebrity fashion, sharpening her skills and understanding of the industry.

Her experience spans roles from intern to fashion educator, Fashion designer, and Fashion merchandiser, providing her with a comprehensive perspective that links creative design to business fundamentals & this year she received CITI TEXTILE SUSTANIABILITY AWARD 2025 this year at BHARAT TEX 2025 for best recycler for her brand from honourable textile Minister Sri Pabitra Margherita & Textile commissioner Her strong connection with Indian crafts significantly changed her career.

Faced with environmental damage from fashion pollution, Srinithyaa was driven to take action. This motivation led to the creation of Maleema, her own premium, eco-friendly, gender-neutral brand. Maleema innovates with a “Farm to Fashion” approach, turning agricultural waste into luxurious, sustainable products.

Maleema’s strength comes from its well-established supply chain, working closely with farmers, handloom weavers, and local women artisans. Over the past three years, Srinithyaa has trained and empowered these women, building strong community-based artisan networks.

This initiative offers rural women dignified livelihoods and supports the preservation of traditional crafts.Demonstrating her commitment to ethical practices, Srinithyaa became a certified fashion lawyer, gaining expertise in fashion rights, sustainability regulations, intellectual property (IP), and ethical manufacturing, enabling her to advocate effectively from a legal standpoint.

Currently, she is excelling as a sustainability consultant for government agencies, advising on projects such as implementing circular fashion systems, developing artisan uplift programs, and exploring agro-waste-based technical textiles.

Her mission is to blend tradition with innovation, promote regenerative business models, and elevate Indian sustainable fashion on a global platform. Through her visionary efforts, she isn’t just designing clothes; she’s creating a brighter, more sustainable future for fashion and the communities it supports.